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Bootcamp 2 - Christie's BC

SweatGuru launches

It’s been an incredibly busy six months. In a summer where I thought things would be eerily slow, the exact opposite happened – I joined a startup. Before I moved to the bay, I envisioned being up here at some crazy, super-tech, startup. When I did move up here two years ago, it was quite the […]

Nike: #justdoit rebranded.

Nike’s new “Possibilities” campaign is brilliant. Using their infamous tagline “Just do it.” once more, they’ve created a whole new level of emotion into the awesome phrase. Nike’s new campaign, “Possibilities,” inspires viewers to push their limits and strive to reach new goals through a variety of playful scenarios featuring an all-star cast of athletes […]