Nike’s new “Possibilities” campaign is brilliant. Using their infamous tagline “Just do it.” once more, they’ve created a whole new level of emotion into the awesome phrase.
Nike’s new campaign, “Possibilities,” inspires viewers to push their limits and strive to reach new goals through a variety of playful scenarios featuring an all-star cast of athletes and guest stars. Digital and social media activations help viewers to #justdoit themselves through a series of Nike+ challenges. The film begins with the line, “If you can run a mile, run a race, run a marathon, outrun a movie star.” Different challenges and scenarios emerge, each challenging characters in the film — and the audience — to push themselves to new limits. [nikeinc.]