efficient engagement on social media, guy kawasaki.

Guy Kawasaki did a webinar with Vocus this week and it was full of really good insight on how to build more engagement on social media and do it in less time – something that in general is becoming more and more difficult. I’ve always looked at webinars with a two worries in mind – 1) it’ll be way too long and 2) it will be a waste of time.

But we’re talking about Guy, right? So naturally, it was 45 minutes of good, honest insight on how to take effective advantage of social media, especially as a writer or entrepreneur.

He deemed social media, “fast, free and ubiquitous.” And to take advantage of that, he shared 10 tips.


Start Yesterday.

Planning, organization, strategy and thinking social should all start when you start a project you’re working on. And odds are, whether you’re working on a writing project, a creative idea or a business idea, you’re probably already behind.

“The day you start writing is the day you start building a marketing and social strategy.”


Segment Services.

At the very least, rely on the five main networks: Facebook, Twitter, Google+, Pinterest and LinkedIn.

Guy referred to the five P’s of services.

Leverage Facebook for your relationships with the people you know.

While Facebook is a people-focused platform, Twitter is focused on people’s perceptions and personal point of views. With quick, brief updates, use Twitter to share yours.

Google+ is the one social network where you can find people who share the same passions (photography, fitness, shoes, etc.) faster. Facebook used to be like that but the way content is given to you in the current newsfeed isn’t amenable to what you may like or prefer to see. Google is the de-facto way to meet new people who share the same likes and ideas.

Naturally, right? Pinterest is the best visually-oriented platform that lets you really show off content from an image perspective. Yes, a typical view of Pinterest is just a bunch of “pretty pictures” but it’s definitely suited for topic based ideas more so than the others.

Yup, Guy Kawasaki said LinkedIn should be used for pimping…yourself of course. As of now, it’s the best way to properly present your skill set and easy for more people to see it.


Make sure you have a great profile.

From Facebook to Linkedin to Twitter to Path – regardless what network you use, make sure its consistent all the way around.

Some quick tips:

  • Be simple and minimal
  • Avatar is important – make sure it’s clear who you are in the pic
  • Cover photos – think of rule of thirds, and if there’s anywhere you want to tell a story with an image, it’s here.


Curate and link.

It’s definitely difficult to be generating content all the time. But don’t think that you always have to – post articles and URLs on relevant content that positions yourself as an expert as well.

Ideas to find similar content:


Cheat – and cheat effectively.

Don’t be afraid to re-share already popular content.

1) If a brand is sharing an article and that’s generating a lot of buzz, it’s better to share it as a stand alone as opposed to a re-share or retweet.

2) If a person shared a good piece of content, then it’s better to re-share/retweet or give credit to that person (h/t)


Restrain yourself.

Stop prpomiting yourself.

5% self-promotion / 95% good content


Add bling.

Use bigger pictures or embedded video. Sometimes the extra effort of adding your own image as opposed to leaving the standard thumbnail there will help you get noticed faster.



Social has never been a one-way push. Always answer questions and other conversations as opposed to just always talking.


Stay positive or stay silent.

When it comes to a conversation on any social network, the last thing people see in a stream of comments if the last few replies. If it comes down to a long list, don’t let yourself be the last one to leave a note if it’s negative. That’ll leave a lasting impression on others paying attention.


When you have something good repeat it.

It’s ok to repeat content, especially on Twitter. People aren’t going to go back and look at all your updates. So stick to posting the good stuff 4 times and about 8 hours apart. You’ll get your updates in the main primetime hours of all the different regions.

And if people complain about you posting the same thing more then once, they are either on Twitter way too much or not following enough people.

Guy does make it sound quick and easy and it is…but it just takes time, patience and a little bit of hard work. Something I think we all need.

Credit to Guy Kawasaki and Vocus.

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