All posts in Branding

Bootcamp 2 - Christie's BC

SweatGuru launches

It’s been an incredibly busy six months. In a summer where I thought things would be eerily slow, the exact opposite happened – I joined a startup. Before I moved to the bay, I envisioned being up here at some crazy, super-tech, startup. When I did move up here two years ago, it was quite the […]

Nike: #justdoit rebranded.

Nike’s new “Possibilities” campaign is brilliant. Using their infamous tagline “Just do it.” once more, they’ve created a whole new level of emotion into the awesome phrase. Nike’s new campaign, “Possibilities,” inspires viewers to push their limits and strive to reach new goals through a variety of playful scenarios featuring an all-star cast of athletes […]

Fitness Week on Google+

The Living+ community continues with another week of sponsored challenges on our #SummerRefresh campaign thanks to FitApproach and Google. This week’s theme: Fitness Flyer and info below:

Living+ Nutrition Week on Google+

FitApproach is partnering up with Google and a bunch of health and wellness brands to run Living+, an all-encompassing community for individuals striving to better their lives on Google+ with nutrition, fitness, health and wellness. The community kicks off the community with a #SummerRefresh program, starting next week. Flyer and info below:

guy

efficient engagement on social media, guy kawasaki.

Guy Kawasaki did a webinar with Vocus this week and it was full of really good insight on how to build more engagement on social media and do it in less time – something that in general is becoming more and more difficult. I’ve always looked at webinars with a two worries in mind – […]

focus

Startup Professionals Musings: 6 Reasons Why Focus is Job One for Every StartupIt’s great to dream big, but your startup needs a laser focus in the beginning to get market and investor attention. Google did it with search engines, Apple did it with a personal computer, and even Wal-Mart did it through low prices. via […]